Simon Jordan believes that Manchester United fans are overestimating their influence ahead of yet another protest against the Glazer ownership.
It’s understood fans are preparing a march before the Monday night clash with Brentford. It’s understood supporters are being urged to walk out of Old Trafford on 73 minutes, 17 minutes from the end, to signify the 17 years in which the club has been under the current ownership.
While admitting that United fans are more than entitled to make their feelings known in a peaceful manner, Jordan believes that there’s only so much that supporters can do when dealing with vast sums of money within the game.
He told White and Jordan: “I do think that some fans are getting ahead of themselves and getting carried away with what they’re entitled to do, how to represent their discontent, how influential they are in the world of football and how the European Super League was stopped by fans.
“There’s a balance between expressing dissatisfaction, and then engineering disruption and your reach exceeding your grasp.
“Man United fans are fully entitled to express their feelings. It’s not my right to tell them how to feel about their ownership model, they’ve every right to be as unhappy as they want to be, but if you’re going to realistically oust the Glazers, you need a proper solution.
“But if you’re just going to bark at the moon because you don’t like something… everyone knows they’re unhappy about it.
“Do you think this dissatisfaction would be anywhere near as acute if they were winning on the pitch?”
“I acknowledge their point, but if the club were doing well on the pitch, it would be nowhere near the level it is now.”
Jordan added: “The Glazers need that team to win too. They’re not stupid. They know that when they’re not in the Champions League their share price is deflated.
“Of course their hearts are not with United, they’re American. Do you think Roman Abramovich cared that much about Chelsea? He cared because it was a reflection of him and he wanted to win and he wanted to buy Chelsea to legitimise his position in the world.
“What you’re looking for is the perfect circle where someone buys your football club, gives you exactly what you want and when you want it. Even then there will be a segment of Man United fans who won’t be happy if the team doesn’t win.”
But stepping outside of the situation at Old Trafford, Jordan believes that fans must start understanding that football is ‘a money business’.
He said: “Man City wasn’t bought because Sheikh Mansour cared about Manchester, he wanted to legitimise a particular regime.
“Newcastle hasn’t been bought because the Saudis are wonderful people, they’re being bought for the exact same purpose.
“This notion that football clubs aren’t commercial animals, people have to grow up and accept that.
“We’ve got to live in the real world where footballers are getting £200k a week, big businesses are broadcasting it around the world, it is now a money business.”
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