The jolt that Lesnar gave to the WWE had nearly an identical ripple effect in the UFC. Equally immediate title runs, oversized, obnoxiously athletic – Ross watched as Lesnar’s MMA career came and went, and despite watching him main event less than half the UFC PPVs as he had in the WWE, it’s still too close to call.

“He was a little bit of both, quite frankly,” Ross said. “I’m sitting on the fence here, but he was successful in both genres. He’s made a lot of money doing both.”

Now at All Elite Wrestling, Ross is gearing up for “Double or Nothing,” the first PPV back with 100% fan capacity, and he’s just as amped up as he was when he got things started back in 1974.