Established by Fanatics owner Michael Rubin, the All-In Challenge has raised millions of dollars to feed those in need. The platform was launched in response to the mounting issues surrounding food insecurities associated with COVID-19 and the shortage of food resources across the nation. 

The challenge, which concludes on July 31, has offered more than 200 unique sports and entertainment packages in the form of sweepstakes or auctions, with 100% of the funds raised benefitting national hunger relief charities, including Feeding America, No Kid Hungry, World Central Kitchen, America’s Food Fund and Meals on Wheels America.

As part of the two-event experience, the winner and guest will also receive a tour of the UFC Performance Institute, VIP seats and lounge access, a chance to go inside the Octagon, custom merchandise and a $1,000 gift card to In addition, they’ll also attend an elite Raiders tailgating party, pre-game sideline experience, VIP accommodations in the Modelo suite, club access and a post-game Modelo VIP dinner.

To date, the All-In Challenge has raised more than $59.7 million for hunger relief. For more information and/or to enter non-UFC associated challenges, please visit All-In Challenge.